How would you describe your solution in a few words?
Rework collections are produced from handpicked secondhand garments, which we re-cut and re-sew into something New. “Waste is just a resource in the wrong place”
Who are your customers?
Rework customers want to save the world – or at least look good while failing at it…
What are the environmental benefits of your solution?
To effectively reduce the environmental impact of the fashion industry, the life cycle of a garment must be extended. This is where the greatest potential lies. Fashion trends and the need for novelty are essential, especially among young people, but when a new piece is purchased at Rework, resources are saved, because “new” does not mean new….
The highest environmental impact occurs during material production at the beginning of the textile chain. The fascination of Upcycling lies in the fact that this step is made redundant. No cultivated land, no fossil fuels, no water and no chemicals are needed.
How do you manage to exist on the market?
Our upcycling concept combined with moderate prices creates a market position that is unique. To take advantage of this favorable starting position, we make the design aspect our focal point. we hope for a wow effect: “this is a great fashion piece – and even sustainable!” Upcycling seems like the perfect approach in this respect, a hybrid of new clothing and secondhand.
In contrast to regular secondhand fashion, there are design options, the styles can be adapted to fashion trends and we can offer a range of different sizes. This can then also appeal to people who have little affinity for secondhand.
Nominated Solution: Upcycling Collections from Old Clothes
Further Information: www.rework.ch