How would you describe your solution in a few words?
Haelixa is a physical traceability solution that uses DNA to mark products at their point of origin. By marking the product, it can be tested for the presence of DNA throughout the entire value chain. This proves origin, quality, authenticity, and eliminates risk.
Who are your customers?
Customers include fashion brands, textile manufacturers, producers, growers, mining companies, refineries, jewelry and watch brands, banks, and gemstone labs.
What are the environmental benefits of your solution?
Life cycle assessment of garments reveals that upstream activities have the highest environmental impact. Most CO2 emissions come from raw material production as well as water consumption. Therefore, we focus on ensuring the traceability of raw materials to allow companies to prove or disprove that the raw materials used (and their life cycle assessment) are those claimed.
How do you manage to exist on the market?
Haelixa is well positioned against the competition as it offers forensic evidence of the claims made. The DNA is adhered to the product and cannot be removed or tampered with once applied. The market in textiles is now demanding transparency in the supply chains and we are well-positioned to solve for this demand.
Nominated solution: Haelixa
Further information: www.haelixa.com