How would you describe your solution in a few words?
With its 100 % Nature collection, CALIDA presents an innovation in the sustainable textile sector. For an unbeatably great feeling, not just on your skin. All materials and components of the collection are produced in a particularly resource-efficient, closed-loop cycle or are cultivated in a controlled ecological environment and are Cradle to Cradle Certified®. Since 2018, the collection has grown year after year: super soft underwear, casual loungewear, airy athleisure looks and dreamy pyjamas brighten the day, pamper at night and lose neither fit nor feel even after years.
Who are your customers?
100 % Nature is made to underline every form of beauty and to accompany every situation in life. The collection’s core target group are the Millennials. A generation that increasingly values quality and has proven to identify more with the issue of sustainability.
What are the environmental benefits of your solution?
The production & recycling of clothes often leave a massive ecological footprint. With 100 % Nature, CALIDA meets the growing demand for sustainable solutions. All products meet the strict requirements of the international product standard Cradle to Cradle Certified® and thus reduce the negative impact along the whole production process. The standard attests that all components can be returned to the biological cycle after use. The natural process maintains the quality of raw materials over many product life cycles. Instead of waste, biological nutrients are created for renewable raw materials.
How do you manage to exist on the market?
Each CALIDA product is a promise for the future. Quality that touches your skin from the first instant. Timeless comfort. Sustainability that is more than just a fad. Born in Switzerland. Made in Europe. Making a noticeable difference on the skin and in the world.
Nominated solution: 100% Nature
Company: CALIDA AG
Further information: www.calida.com
CALIDA-Team
f.l.t.r. second row: Celina Spescha, Rahel Jöri, Constanze Weskandt, Harald Lenzinger, Michael Haag
f.l.t.r. first row: Iris Altmann, Charlotte Stein, Gabriele Wagner, Janine Weiz-Bühler
